Visual Identity & Packaging
Visual Identity & Packaging
Visual Identity & Packaging
IBOOO
IBOOO
Overview
A brand specializing in traditional cakes. Our design approach focuses on highlighting the product itself—drawing inspiration from the vibrant colors of bolu kukus and putu ayu.
The character we created is closely tied to the product. We used baked molds to design the heads of each character, and we named these characters "Jagoan" (heroes). As guardians of the Jagoan, we introduced an anteater. Why an anteater? Because ants are naturally attracted to sugar and cakes, and the anteater plays the role of protecting the kitchen. By eating the ants, the anteater ensures that Ibu’s kitchen remains fresh, clean, and ready to serve high-quality products to the market.
The character we created is closely tied to the product. We used baked molds to design the heads of each character, and we named these characters "Jagoan" (heroes). As guardians of the Jagoan, we introduced an anteater. Why an anteater? Because ants are naturally attracted to sugar and cakes, and the anteater plays the role of protecting the kitchen. By eating the ants, the anteater ensures that Ibu’s kitchen remains fresh, clean, and ready to serve high-quality products to the market.
We aimed to implement simplicity in the packaging, creating a modern aesthetic for customers while evoking the comforting feel of mom’s kitchen with every bite. This was one of the most enjoyable project explorations we worked on this year!
The character we created is closely tied to the product. We used baked molds to design the heads of each character, and we named these characters "Jagoan" (heroes). As guardians of the Jagoan, we introduced an anteater. Why an anteater? Because ants are naturally attracted to sugar and cakes, and the anteater plays the role of protecting the kitchen. By eating the ants, the anteater ensures that Ibu’s kitchen remains fresh, clean, and ready to serve high-quality products to the market.
A brand specializing in traditional cakes. Our design approach focuses on highlighting the product itself—drawing inspiration from the vibrant colors of bolu kukus and putu ayu.
We aimed to implement simplicity in the packaging, creating a modern aesthetic for customers while evoking the comforting feel of mom’s kitchen with every bite. This was one of the most enjoyable project explorations we worked on this year!
A brand specializing in traditional cakes. Our design approach focuses on highlighting the product itself—drawing inspiration from the vibrant colors of bolu kukus and putu ayu.
We aimed to implement simplicity in the packaging, creating a modern aesthetic for customers while evoking the comforting feel of mom’s kitchen with every bite. This was one of the most enjoyable project explorations we worked on this year!
Client: IBOOO
AD: Mohammad Aburizal K
GD: M Adi Kurniawan
Jakarta, Indonesia
2024
Clinet: IBOOO
AD: Mohammad Aburizal K
GD: M Adi Kurniawan